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Tuesday, October 23 • 1:30pm - 2:20pm
This Business of Art: Strategies for Long Term Success

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Great games always don’t always lead to great businesses, but great businesses help us make great games.

In her 5 years in the games industry Ella has seen Mighty Kingdom grow from hiring employee number 5 (herself) to a 45+ person studio turning over millions of dollars in revenue and shipping over 20 games to millions of users around the globe. She’s been privileged to contribute strategy and execution to this explosive growth and had a front row seat to the highs and many, (many) lows of this journey.

Throughout that time one uncomfortable truth has stood out above all: Your business is just as important as your game.

Ella will share insights from lessons learned and present a framework for tackling this uncomfortable truth at all stages of your game development journey to and plot out a path towards helping you support your great games with smart business decisions that will allow you to build games well into the future.
She’ll discuss strategies for making market driven decisions to inform what game to make next, the importance of designing your game’s monetisation from the start, and how to tear down the walls between you and the audience earlier and earlier in your development lifecycle.

This talk will be truly transparent, so be prepared to learn from the failures too!

avatar for Kim Forrest

Kim Forrest

Designer and Product Manager, MIGHTY KINGDOM
Kim has been working in the industry since 2000 and is currently leading several projects at Mighty Kingdom.With 20+ titles under his belt as a designer and product manager, Kim brings a depth of experience from console, pc and mobile development and is passionate about a variety... Read More →
avatar for Philip Mayes

Philip Mayes

Philip started working in the games industry in an age before smartphones and Game Developer Barbies.After cutting his teeth at Ratbag Games and Krome Studios in Adelaide, he broke out to form Mighty Kingdom in 2010. Since then he has seen it grow from a team of 2 working out of their... Read More →

Tuesday October 23, 2018 1:30pm - 2:20pm AEDT
ROOM 210