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Tuesday, October 23 • 11:30am - 12:20pm
Your Marketing Guide: Targeting press, players and content creators

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Gamedev folks know that targeting and communicating with players, press and content creators is vital for success.

But how should they start?

When should they reach out?

Exactly how many emails can I send before I get too annoying??

This talk will walk you through the differences between these groups, as well as the how, when (and how often) you should be getting in touch with them. We'll show examples of awesome press emails, example rad promo tweets from developers, and the Do's and Don't's of working with YouTubers and streamers to give your game the best change of success before, during and after launch.

Moderators
avatar for Lauren Clinnick

Lauren Clinnick

FOUNDER, LUMI CONSULTING
Lauren and her Lumi team are passionate about communication, marketing and PR in the games industry.A regular speaker in Australia and overseas, Lauren assists games across every platform find success. She is known for her extreme love of cute things, as well as her advocacy mentorship... Read More →

Tuesday October 23, 2018 11:30am - 12:20pm
Discussion Room (203)